What is RDX?
RadioDirectx is THE service delivering new music - your music - to the world. With more than 5600 member radio stations, music reviewers and club DJs looking for the newest releases in our digital stacks, we offer a one-of-a-kind service for both independent artists and labels to promote their music to audiences in more than 100 markets around the world.
How Does RDX work?
RDX is an innovative type of service, using established relationships and custom technology, to promote and market music to radio & media worldwide. Our service cuts the time musicians spend on promotion by providing a central location for radio stations and music writers to screen & select new music.
RDX uses the Internet, email, and other technology to reach a vast number of music industry professionals in order to assist artists with the promotion and marketing of their work. With online digital delivery of audio and artist profiles, over 5700 RDX member stations and writers can instantaneously access and discover new music to play and review.
RDX provides this service free to its subscribers, so music directors and writers can preview as much music as they want to in order to find what fits their needs and interests. RDX’s capacity to reach so many music industry professionals in a matter of hours means music can be getting airplay at many stations very quickly--sometimes within hours.
Who Benefits From RDX?
RDX benefits both the artists and the music stations. For artists, RDX offers a way to have their music heard and previewed by interested Radio & Media people world-wide. It eliminates the time-consuming and complicated conventional radio promotion process of sending CDs out to radio stations at large and hoping they get heard. Instead, the radio stations listen to digital audio previews and then download high-quality digital MP3s. This means that the likelihood of airplay time for the artist is excellent, as the stations are only downloading music that they are interested in.
Radio stations and writers benefit from RDX by being able to preview music from a large number of musicians. Music directors no longer have to wade through piles of CDs sent blindly to them to decide which ones might be worth listening to. Instead, they are provided with a selection of digital song previews from each release and information about the artist so that they can pick new music efficiently.
RDX also benefits both musicians and music outlets by providing global access. No longer are artists limited to their own geographic area or country for radio promotion. And radio stations can give their playlists more diversity and excitement by adding new music they would not otherwise have discovered.