The DiGiorno Pizza Twitter account accidentally crashed a conversation about domestic violence yesterday by misunderstanding the meaning behind a trending hashtag, and sending out a joke tweet.
Following the release of a video that clearly showed footballer Ray Rice's brutal domestic assault of then fiancée Janay Palmer in an Atlantic City hotel elevator, other abused and battered women took to Twitter to bravely share their stories, using #WhyIStayed.
That is when the DiGiorno account tweeted, '#WhyIStayed You had pizza.'