DiGiorno Pizza Bad Use of a Hashtag on Twitter Causes UpRoar
The company is claiming to misunderstand the meaning of the trending hashtag on TWITTER. This was poor judgement on the person or group running their account. This is where we are in marketing... to use what is hot to our advantage.. but this was just wrong. Crunkatlanta
The DiGiorno Pizza Twitter account accidentally crashed a conversation about domestic violence yesterday by misunderstanding the meaning behind a trending hashtag, and sending out a joke tweet.
Following the release of a video that clearly showed footballer Ray Rice's brutal domestic assault of then fiancée Janay Palmer in an Atlantic City hotel elevator, other abused and battered women took to Twitter to bravely share their stories, using #WhyIStayed.
That is when the DiGiorno account tweeted, '#WhyIStayed You had pizza.'
The DiGiorno Pizza Twitter account accidentally crashed a conversation about domestic violence yesterday by misunderstanding the meaning behind a trending hashtag, and sending out a joke tweet.
Following the release of a video that clearly showed footballer Ray Rice's brutal domestic assault of then fiancée Janay Palmer in an Atlantic City hotel elevator, other abused and battered women took to Twitter to bravely share their stories, using #WhyIStayed.
That is when the DiGiorno account tweeted, '#WhyIStayed You had pizza.'
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