Rebranding a corporation is sometimes an essential element of running a business. You want your branding to develop with the industry. However, such a significant adjustment may raise concerns: What about loyal customers who have particular expectations? Or the brand recognition you've worked so hard to build over time?
Don't be concerned. Digital billboards have the unique ability to interact successfully with both present and new clients.
Why Would a Company Want to Rebrand? Businesses rebrand primarily to remain relevant and competitive in their respective marketplaces. Other incentives could be:
Your current branding, such as your logo, slogan, or even name, may not accurately represent your products and services.
You're entering a new industry, and your current assets don't fully represent your capabilities.
Your branding isn't conveying enough about what distinguishes your company, and the statistics suggests that you're losing ground to the competition.
Your initial objective has shifted, and your brand assets must reflect this transformation.
If any – or all – of these things are happening to you, it may be time to invest in a major branding overhaul!
Displaying Your New Logo or Slogan If you're changing up your branding, a digital billboard is a great place to show off your new style. Your target audience will begin to associate your new branding with your familiar, somewhat modified, or entirely updated name!
Demonstrating to clients that you haven't changed. Branding on the side of a digital billboard reassures your audience that you're still as trustworthy and adored as before, but in a different outfit.
Making Contact with a New Audience. While you may be concerned about losing old clients, consider the opportunity to reach new ones! Mobile billboards maximize visibility for your message. What does it cost to advertise on a billboard?
On average, traditional billboards cost anywhere between $750 per month and $14,000 or more, depending on all the above factors. Digital billboard advertisements, on the other hand, cost from $1,200 to above $15,000 monthly.
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